Branding & Brand Identity
Visual identity construction from the logo to the extended brand manual. Each package includes conceptual consulting, initial proposals and agreed revisions.
Logo Express
For entrepreneurs just starting out.
From
- 2 initial logo proposals
- 2 revision rounds
- Basic palette (3 colors)
- Suggested typography
- Delivered in JPG, PNG and PDF
- Brand manual
- Editable source files
⚡ Most popular
Logo Pro
Perfect balance between scope and price.
From
- 3 conceptual proposals
- 3 revision rounds
- Primary + secondary logo + icon
- Full color palette
- Typography pair (heading + body)
- Mini brand manual (10–12 pages)
- Presentation mockups
- Delivered in JPG, PNG, PDF and SVG
Full Identity
Brand ready to grow on any channel.
From
- Research and moodboard
- 4 conceptual proposals
- Versatile identity system
- Extended brand manual (40+ pages)
- Digital stationery (card, letterhead, envelope, email signature)
- Social media applications
- In-context mockups
- Editable source files (.ai)
Rebranding 360°
For companies reinventing their direction.
From
- Current brand audit
- Strategy and positioning
- Complete visual system
- Premium brand manual (80+ pages)
- Tone of voice & verbal branding
- Implementation plan
- Physical and digital applications
- 60-day post-delivery support
Add-on services
| Service | Detail | Price |
|---|---|---|
| NamingBrand name creation + verification | 3 argued proposals | |
| Extended brand manualProfessional brandbook | 50+ pages / full system | |
| Corporate stationeryPrint-ready | Card + letterhead + envelope + email sig | |
| Packaging designBasic packaging (1 reference) | Art + dieline + 3D mockup | |
| Brand mockup setFor presentations or social media | 10 in-context scenes | |
| Corporate PowerPoint templateEditable and branded | 15–20 custom slides | |
| Uniform / merchandise designCorporate apparel | 3 pieces (shirt, cap, mug) |
Social Media
Feed, stories, reels and visual strategy design for Instagram, Facebook, TikTok and LinkedIn. Monthly packs delivered with a content calendar.
Starter Pack
To kick off with a minimum presence.
Monthly pack
- 12 static pieces (3 per week)
- 4 animated stories
- 1 profile cover
- Coherent visual line
- Basic editorial calendar
- 2 revisions per piece
- Reels or videos
⚡ Most popular
Growth Pack
The ideal static + reels mix.
Monthly pack
- 20 static pieces + carousels
- 8 animated stories
- 4 edited reels (client sends clips)
- Monthly editorial calendar
- Suggested copy per piece
- Visual line + reusable templates
- Monthly report
Premium Pack
Brand with 360° professional presence.
Monthly pack
- 30 static pieces + premium carousels
- 15 animated + interactive stories
- 8 reels (with motion graphics)
- 1 monthly video carousel
- Content strategy
- Professional copywriting
- Bi-weekly meetings + detailed report
- Campaign design
Individual pieces
| Piece | Detail | Price |
|---|---|---|
| Static postSquare or vertical | Design + 1 revision | |
| Carousel (3–5 slides)Visual storytelling | Coherent design + cover | |
| Animated storyWith stickers and motion | 9:16 · 5–10s | |
| Edited reelClient sends clips/images | 15–30 sec with music and transitions | |
| Reel with script + remote directionFull creative direction | Concept + storyboard + editing | |
| Facebook / LinkedIn coverProfessional banner | Design + desktop/mobile variants | |
| Editable template kitFor the client to publish independently | 10 Canva or Photoshop templates | |
| Podcast / channel coverSpotify, YouTube, Apple Podcast | Design + variants | |
| Social media visual auditDiagnosis + recommendations | PDF document with action plan |
E-Learning & Instructional Design
Virtual courses, educational materials, didactic infographics and SCORM export. Compatible with Moodle, Canvas, LearnDash, Articulate Rise/Storyline and custom LMS platforms.
Basic Module
An independent module or pilot.
Per module
- 10–15 didactic screens
- Basic instructional design
- Static infographics
- 1 assessment quiz
- SCORM 1.2 export
- Standard LMS compatibility
⚡ Most popular
Standard Course
Complete structure for companies.
Full course
- 4–6 structured modules
- Complete instructional design
- Simple animations (2D motion)
- Narrated audio (AI or human voice)
- Quizzes and interactive activities
- 2D guide characters
- SCORM 1.2 and 2004 export
- Testing on client LMS
Premium Course
High-level production.
From
- 8–12 modules with narrative
- Advanced and light 3D animations
- Professional neutral Spanish voiceover
- Complex interactions (drag, hotspots)
- Gamification with achievement system
- Subtitles and WCAG accessibility
- Articulate Storyline or Rise
- 90-day technical support
Individual e-learning services
| Service | Unit | Price |
|---|---|---|
| Screen / slide designBranded template + content | Per slide | |
| Educational infographicStatic, vertical or square | Per infographic | |
| 2D explainer animationEducational motion | Per final minute | |
| Professional voiceoverNeutral Spanish / English | Per minute | |
| PDF to SCORM conversionExisting material to interactive course | Up to 30 pages | |
| 2D guide characterDesign + pose library | 1 character + 8 poses | |
| Interactive quiz / assessmentDesign + programming | 10–15 questions | |
| Didactic scriptPedagogical content adaptation | Per module | |
| LMS setupMoodle / Canvas / LearnDash | Base setup + 1 course |
Video & Motion Graphics
Full audiovisual production: 2D animations, motion graphics, corporate video, editing and post-production. Includes concept, storyboard and publish-ready delivery.
Logo Reveal
Quick logo animation.
From
- 5–10 seconds
- 3 style proposals
- Audio sting included
- Square and horizontal version
- Delivered in MP4 + alpha (.mov)
Promo Video
For campaigns and launches.
From
- 30–60 seconds
- Concept + script
- 2D motion graphics
- Voiceover (AI or human)
- Licensed music
- Social media versions (16:9, 9:16, 1:1)
⚡ Most popular
Corporate Video
Complete institutional piece.
From
- 1–2 final minutes
- Creative concept + storyboard
- Advanced 2D or mixed animation
- Professional voiceover
- Premium stock images/video
- Subtitles in 2 languages
- 2 full revision rounds
- Master + versions for all platforms
Individual video services
| Service | Unit | Price |
|---|---|---|
| Social media reel15–30 sec with music and transitions | Per reel | |
| Video editingClient's existing material | Per final minute | |
| Logo animationReveal or animated intro | Piece | |
| Professional subtitlesSynchronized + stylized | Per minute | |
| Animated GIF / Short stop motionFor web or social media | Piece | |
| Channel intro / outroYouTube or Twitch | Full set | |
| Whiteboard explainer videoAnimated blackboard style | Per minute | |
| Light 3D animationProduct or 3D logo | Per scene (10–20s) | |
| Illustrated storyboardFor pre-production | Up to 12 panels |
Web Design & UI
Responsive websites, landing pages, e-commerce and interface design. Hosting and domain are quoted separately. Basic SEO included in all plans.
One-Page Landing
A single page focused on conversion.
From
- 1 long-scroll page
- Custom UI design
- 100% responsive
- Contact form
- WhatsApp integration
- Basic on-page SEO
- Smooth animations
⚡ Most popular
Corporate Website
Professional multi-page website.
From
- 5–7 sections / pages
- Custom UI design + UX research
- WordPress or static HTML
- Optional blog
- Advanced form + CRM
- Technical SEO + sitemap
- Analytics + Google Search Console
- 1h client training
E-Commerce
Online store with payment gateway.
From
- WooCommerce or Shopify
- Up to 50 products loaded
- Integrated payment gateway
- Cart + optimized checkout
- UX design for conversion
- Coupons and promotions
- Transactional email
- 3h training + manual
Web add-on services
| Service | Detail | Price |
|---|---|---|
| UX WireframesLow-fidelity Figma mockups | Up to 8 screens | |
| High-fidelity UI designFinished screen in Figma | Per screen | |
| Animated web bannerHTML5 / GIF / MP4 | Piece | |
| Email newsletter designDesign + responsive HTML | Per mailing | |
| Animated pop-up / lead magnetEmail capture | Piece | |
| Monthly maintenanceUpdates, backups, support | Monthly plan | |
| Hosting migrationServer change + SSL | Full site | |
| Technical SEOAudit + on-page optimization | Full site | |
| Speed optimizationLighthouse 90+ score | Full site |
Print, Editorial & Others
Editorial design, stationery, presentations, illustrations and invitations. Print-ready or digital files depending on the medium.
| Service | Detail | Price |
|---|---|---|
| Brochure / Flyer bookletBifold or trifold | Design + print-ready art | |
| Product catalogProfessional layout | 10 pages (+ extra pages) | |
| Extra catalog / magazine pageAfter base package | Per page | |
| Flyer designSingle or double sided | Design + 2 revisions | |
| Poster / ArtworkEvents, cinema, concerts | Design + HD art | |
| Roll-up bannerFor fairs and events | Design + print-ready art | |
| Business cardDesign only | Double sided + variations | |
| Gastronomic menuDigital or print | Up to 8 pages | |
| Animated digital invitationTo share via WhatsApp | Video MP4 9:16 · 10–15s | |
| Custom PowerPoint presentationEditable and branded | 10–15 slides | |
| Custom digital illustrationOriginal character or scene | Piece | |
| Editable Canva / PowerPoint templateFor the client to edit independently | Up to 15 templates | |
| Professional resume / CVModern editable design | 2 pages + cover letter | |
| Banner / Mural / VinylLarge format | Per piece | |
| Trade show booth designRender + floor plan | 3x3m booth |
Subscriptions
Monthly Plans
For clients who need a creative team always available. Monthly renewal, no minimum commitment after the first month.
Essential Plan
For small brands that need constant presence.
/ mo
- 8 design pieces per month
- Any category (social, banners, etc.)
- Up to 2h editorial retouching
- WhatsApp direct during business hours
- 1 monthly meeting
- Simple report
Growth Plan
Balanced mix for expanding brands.
/ mo
- 20 design pieces per month
- 2 monthly reels included
- 1 monthly web banner
- Campaign design
- Bi-weekly meetings
- Monthly report with metrics
- Team access during business hours
Total Plan
Dedicated team, unlimited output.
/ mo
- Unlimited requests (1 at a time)
- Assigned designer
- Response time < 24 h
- Weekly meetings
- Strategy and creative direction
- Includes motion and short video
- Priority WhatsApp support
Important: Pieces are not carried over to the next month. The plan is charged in advance and can be paused or cancelled with 15 days' notice. Work outside the plan's scope is quoted separately with a preferential rate (-15%).
On-demand work
Hourly Rate
For small projects, quick adjustments, consulting or on-demand work where a package doesn't apply.
Standard hour
General design, adjustments, quick edits.
Rush hour
Deliveries in under 24 hours.
Creative direction hour
Consulting, visual strategy, art direction.
Training hour
1-on-1 class on tools or branding.
Extra fees
Surcharges & Extras
Applied over the base project value and must be approved in writing before starting.
Rush (delivery < 48 h)
+50% over base price
Weekend work
+30% over base price
Public holidays
+50% over base price
Extra revision outside pack
$25 / hour
Editable source files transfer
+25% over project
Exclusive rights transfer
+50% to +100%
Adaptation to other languages
+15% per additional language
Human voiceover surcharge
$50 minimum
What you need to know
Commercial Terms
General rules that apply to all services listed in this pricing guide.
Policy & Terms
| Item | Detail |
|---|---|
| Pricing validity | 15 calendar days from the formal quote date. |
| Advance payment | 50% upfront · 50% before final delivery. |
| Exchange rate | USD calculated at approx. 4,000 COP. International clients use the exchange rate on payment date. |
| Payment methods | Bancolombia · Davivienda · Banco de Bogotá · Daviplata / Nequi · PayPal · Binance. |
| VAT / Tax | Not included. Invoiced when applicable under Colombian regulations. |
| Revisions | Each package includes its revisions. Extra revisions are billed per hour. |
| Delivery time | Logo: 5–7 days · Social pack: 5–7 days · E-learning course: 3–6 weeks · Web: 3–6 weeks. |
| Source files | Not included by default. Optional transfer at +25%. |
| Usage rights | Full commercial use after full payment. Exclusive transfer +50%–100%. |
| Cancellation | Advance payment is non-refundable. Work already executed will be invoiced. |
| Volume discount | Projects over $10,000,000 COP / $2,500 USD: discount from 5%, evaluated case by case. |
| Returning client | From the 3rd project: 10% discount on individual services. |
All conditions in this pricing guide are governed by the Terms and Conditions of DiseñaThor Agency. In case of conflict, the formal signed quote for each project prevails.
Need a formal quote?
These are reference prices. For a tailored proposal with specific timelines, conditions and possible volume discounts, contact us directly.